Insights | jennifer

People ignore designs that ignore people.

Great expectations.

People are seeking authenticity and craftsmanship. Quality and features. Successful premium brands maintain a sense of luxury and exclusivity to their products while also making an effort to be accessible. Premium brands must tap into the ability to provide consumers the ability to express their style, individuality, knowledge, taste, and values.

Design is a visual strategy.

I have seen poor design cause an idea to flop and great design elevate an okay idea into an excellent one.

Here are a few examples of my favorite packaging for premium, craft products.

Foil printing with complimentary color palette

Ingredient design with negative space

Charming die cut edging making the unboxing experience extra special.

Minimal design that allows the product to be the hero. Neutral color palette that evokes the beauty and cleanliness.

Another example of clever language mixed with a neutral palette and clean design.

The names of their gins along with the apothecary vibe sets this packaging apart.

The delightul shape of this box gives these macaroons and extra special edge.

The unique typeface and vibrant colors give this packaging an edge on appeal.

Beautiful, simple landscapes as the design compliment the name, "Daughter of the Land."

Screen printing gives the chocolate a small batch, quality feel. The natural paper reinforces the natural, no addiditive ingredients.

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If you have a premium brand and are looking for creative direction to maintain or elevate your brand experience, I look forward to talking to you.