Positive Resource Center
PRC is a San Francisco-based non-profit that serves those affected by HIV/AIDS, substance abuse, or mental health issues and helps them get the opportunities they deserve by providing integrated legal, social, and health services. PRC is well known for its long history of improving lives in San Francisco and recently merged with two other non-profits. As a result, PRC needed to be rebranded as one holistic organization with a full breadth of new services — the preeminent multi-service agency for the 21st century. The project included the development of a brand platform, logo, visual system guidelines, messaging, website design and development, and collateral (brochure, business cards, etc). Our strategy was to activate donors and enable them to connect emotionally with the organization, speak to clients with compassion, make services easy to understand and quick to access and inspire all constituents to feel uplifted.