© 2019 Jennifer Lian Anderson 

Oakley Social Strategy
& Activation Guidelines

 

Oakley was looking for a social strategy and activation playbook that they could use internally to produce one-voiced social content. I worked with a team who spent a ton of up-front time conducting social listening, performing data scraping and executing an overall audit of the social landscape for women’s performance eye-wear. We took those learnings and identified opportunities for Oakley. We defined their audience of opportunity, established parameters around their communication and even created narratives and creative work for future social activations.

Show More