Oakley Social Strategy
& Activation Guidelines


Oakley was looking for a social strategy and activation playbook that they could use internally to produce one-voiced social content. I worked with a team who spent a ton of up-front time conducting social listening, performing data scraping and executing an overall audit of the social landscape for women’s performance eye-wear. We took those learnings and identified opportunities for Oakley. We defined their audience of opportunity, established parameters around their communication and even created narratives and creative work for future social activations.