EVENTS
Below are a few more examples of events and activations. There are more. But this is the work I could put together immediately.
Designing a multi-purpose experience
Orig3n’s Best CES 2018 Highlights
Orig3n had not one, but two booths at the event (one located in the Digital Health Summit and the other in the Sports Zone) where they discussed how they are advancing the future of regenerative medicine.
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CEO, Robin Smith spoke as one of the “Trailblazers from the Digital Frontier” at the Digital Health Summit.
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Orig3n's DNA tests were featured on “Inside the NBA” with Shaquille O’Neal, Ernie Johnson, Charles Barkley, and Kenny Smith. Check out the fun they had when their results were revealed.
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Orig3n’s introduced their entire line of mini DNA tests! From joint care to metabolism to hunger and weight, there’s a mini DNA test for everyone.
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At the Sports Innovation Zone, we launched our brand new John Lynch Gameplan DNA test — a 22-gene profile that reveals whether your genes have the raw potential that football legend John Lynch looks for in a player. Find out whether you have the genetic predispositions for power, flexibility, resilience, and spirit. View this in more detail on my Orig3n page.
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As a result of all the cool things that happened, we were picked up by Adweek, PitchBook, GenomeWeb, and Wired.
Orig3n at Levi Stadium
The 49ers dedication to innovation and social good makes Orig3n’s partnership with the 49ers a natural fit. Orig3n created a customized experience along the Faithful Mile route (known as “the pregame fan zone”), with plenty of interactive giveaways for fans during the 49ers home games at Levi’s® Stadium. Fans can take selfies at the booth, learn more about genetic testing and DNA, donate blood, and enter to win signed helmets, 49ers memorabilia, and DNA Tests like FIT CODE. Learn more about their partnership and the activation on Faithful Mile.
